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From Humble Beginning……………
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From Humble Beginning……………

Thursday, August 20, 2015


It all started in 2010 when the consultant said I might have the "C” word, which is when time stopped still, the need for the rush, money, fame, fast cars stopped. The realisation that I may not live forever….

After a few sad days thinking that my time may have finally come for some too soon to others not quick enough I decided to take a walk along my golf course.

This is where it all began, on the second tee I met a great lovely chap called Richard Nicholson and we hit it off great guns and we got talking about life the universe and we both had something in common. The fearfulness of the "C” word, I was just starting my journey sadly Richard was nearing the end.

RJN Charity Memorial Cup

Richard and myself wanted to create a charity to help the community, we both came from humble backgrounds and golf was seen as a rich man’s game yet here we both where playing golf and looking for the next challenge so in 2010, we decided to create the RJN Charity Cup and we launched our first golf day with the help of Kingsthorpe Golf Club and the members friends and guests, our first event raised just over £3,000 and since then we have helped the "Samaritans, Air Ambulance, NGH, Parkinson’s, Ronald McDonald House, The Prostate Cancer Charity and Kingsthorpe junior development” to enable young adults gain access to golf and our grand total has reached £41,656.00

Apprentice Supermarket

So in 2011 we decided to create Apprentice Supermarket with the aim of taking the "so called lost generation” and helping them gain confidence, their self esteem and more importantly a role in society.

We did just that we took 10 long term unemployed kids from the dole, trained them up and they all passed their LV2 NVQ despite any help from the Government, National Apprenticeship Service or Local Colleges who all shunned this mad idea.

I knew that the larger providers were failing simply by not allowing time and constructive education from an employer’s perspective and all from a safe educators environment… this appears to be the difference.

Pre- employability boot camps were deemed not trendy then, but 4 years on a buzz word funny that! Over 200 of the lost generation have come via our course and all have gained valuable knowledge time and support, some needed some sign posting for drink drugs or mental health issues other gained work experience the rest gained either a part time, full time or apprenticeship job! So proud of them all, they had given up on the system overlooked and ignored!

We now have over 9 courses to deliver our own direct claims status and accredited delivery centre with Sfedi.

A few to Thank!

  • Richard Nicholson a true friend and golfing gent sadly passed away in 2014.
  • Mr & Mrs Railson for their kind donation to apprenticesupermarket and that has never been forgotten and gratefully received.
  • My partner Dawn for being steadfast and for what I have put her and my girls through to date, I may not say it enough but thank you and I love you all very dearly.
  • To everyone who has touched apprentice supermarket on our journey so far.
  • Kingsthorpe Golf Club, members & guests for supporting our charity, Paul & Kathy Armstrong, Jude, Chanelle and everybody else who has helped us along the way.
  • Companies’ |Pera, Sfedi, Steve Smith (Nital) Enable, ENFG, Alpha.

Our Motto

"It is not the strongest of the species that survive nor the most intelligent, it’s the ones that are more adaptable to change”